Our film would not be classified as a British film,
according to the classification by the BFI. This is mainly due to the fact
that although the cast are British, and it is filmed in Britain, the main
themes of the film are American. Due to this, our film would initially be
distributed in America, prior to it being distributed anywhere else. It would
be distributed by a small media institution in America, as our film was
independently produced, so doesn’t have a lot of money behind it when it comes
to distribution. It would potentially be shown at film festivals such as
‘Sundance’ and ‘Toronto’ in order to get funding to distribute, as the film
itself would have been small budget, so there would be very little money to
spend on marketing and distribution after production has occurred. The film
festivals could be used as a form of marketing, as when the film is
distributed, if it has won any awards at the festivals, these can be used as a
selling point for the film.
If the film was successful in America, it would then be distributed
in other countries, particularly the UK, because although the themes are
completely relatable for a British audience, there is still a large audience in
Britain that inevitably love Hollywood blockbusters, so there is definitely a
mass market in the UK for American film.
Due to the fact that our film was independently produced, it
would be a good plan to get our film onto Netflix, post cinematic exhibition.
This is because there is a lot of independent content on Netflix, making
independently produced content more easily accessible. If it isn’t put on
Netflix, it could become difficult for the audience to access it, which was a
major problem for films such as ‘This is England’, hence why audiences resort to pirated content.
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